Based on the book SHIFT: How Top Real Estate Agents Tackle Tough Times, this easy-to-read set of guides shifts your mind to match your shifted market. Learn what causes a market to shift. Understand that the market is always shifting; the market is the market, no matter what the state; and people always need to buy or sell due to certain life-changing events. See the opportunity in whatever market you're in, and understand the importance of returning to the basics of selling and communicating. Understand what buyers and sellers are thinking and how to address their concerns and expectations.